Run Athletics launched in the Fall of 2003 by Hip Hop visionary Russell Simmons and his brother Joseph Simmons (a.k.a. Rev Run) former member of Rap group RUN DMC. Rev Run partnered with Phat Pharm footwear in 2001 and served as the President. His insight on sneakers and notoriety have attributed to the company’s success. The Simmons brothers have joined forces to collaborate and oversee design and marketing of Run Athletics.

Run Athletics brands include the Legacy, the Arthur Ashe Collection and Pastry. The first installment, Legacy, was launched in Europe. The second installment was the Arthur Ashe sneaker which launched in 2005 and has evolved into a full collection. The Pastry program, designed by Vanessa and Angela Simmons was launched in 2007 and is targeted to juniors and young adults.